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A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of Real Estate Agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.

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Step 1

Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of Real Estate Agents once you choose one so they can adjust your selling price accordingly.

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Step 2

Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other Real Estate Agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of Real Estate Agents is the best way to determine the right selling price for your home. A team of Real Estate Agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3

Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4

Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5

Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6

Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of Real Estate Agents.

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Step 7

Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8

Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of Real Estate Agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Great location, beautiful office. Always a pleasure to be there.

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WHAT OUR CLIENTS SAY

This office is definitely the place to look for experienced agents providing the highest level of customer service. They are true professionals!

— Colette S.

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KW Main Line is the best and Alyssa is always so helpful!

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I could not be happier at KWMainline. The office has such great energy and is so welcoming.

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I absolutely love this brokerage and all of the supportive staff and agents! Truly a breath of fresh air every time I walk in!

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Mr.Gismondi is a very kind man and helped me out tremendously when I came to him with a problem! Wonderful person!

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The real estate agents at Keller Williams Main Line truly care about their clients and go above and beyond to insure that their clients are completely satisfied with their home buying or selling experience. Thank you!

— SEM Antics

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KE Main Line is the best Real estate company on the Main Line and in the entire area. True pros. Great people.

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Amazing agents! Had a great experience using Keller Williams Main Line. Their office is beautiful! I would definitely use them for my buying needs in the future.

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KW Mainline Agents are amazing! They are kind, knowledgable, and there to provide support as a buyer or seller. I'd recommend them to anyone!

— Jarrod B.

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Alyssa Heck's commitment to her clients is unwavering. Her professionalism, expertise, and genuine care make her the realtor you can trust for all your real estate needs. She is a truly dependable agent who always goes above and beyond with her work!

— Sidney C.

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Alyssa Heck guided me through the buying process with precision and expertise. As a first time home buyer, she was able to help me understand special programs and found exactly what I was looking for! Such a great experience start to finish. Thanks Alyssa!

— Jack G.

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Working with the Keller Williams Main Line team was a wonderful experience in home buying. Would absolutely recommend to any home buyer, whether first-time or your first-time was long ago. The team is so supportive, knowledgeable, kind, and dependable. Go here for your home buying needs!

— Corey R.

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I work at O’Donnell Roofing Co. and as a preferred vendor, we can’t say enough great things about Mike McCann and the rest of his team. They are all so welcoming, friendly and provide a sense of community. We value our relationship with them and look forward to our continued partnership.

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I have been working for KW Main Line since December of 2020, and it's the best decision I ever made. All of the agents are wonderful to work with, and so collaborative. Everyone just wants to help each other. The education is unmatched. The office staff is so friendly and welcoming. The office is also beautiful! 1000 out of 5 stars. I can't recommend KWML enough.

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My partner and I were looking for a place to rent on the Main Line and decided to reach out to Keller Williams to see if we could get help with that search. Neither of us had ever worked with a realtor before and I wasn't even sure if finding a rental was a service they provided. Alyssa Heck picked up the phone when I called and was super kind and helpful. She gathered all of the information regarding wh...

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Great environment, professional and kind people, clean and beautiful new office space. They care about their clients and train their agents frequently, so they are always up to date with what’s going on in the market.

— Mac F.

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This office is definitely the place to look for experienced agents providing the highest level of customer service. They are true professionals!

— Sean B.

WHAT OUR CLIENTS SAY

The real estate agents at Keller Williams Main Line truly care about their clients and go above and beyond to insure that their clients are completely satisfied with their home buying or selling experience. Thank you!

— Luke M.

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Our team’s unprecedented professionalism, skill, and attention to detail has allowed us to set sales records for the past 30 years. We will ensure your buying or selling experience exceeds your expectations.

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